Facebook’s Dating service was announced to be launched in the United States on Thursday, more than a year after the company first announced the feature.
It allows anyone with a Facebook account who is 18 or older to set up a dating profile from within the Facebook mobile app. "We've been really slow, actually, with this rollout," Charmaine Hung, a product manager at Facebook Dating, told to media. Individuals can opt-in to share photos posted on Facebook or Instagram to their Dating profile, or add Instagram followers to Dating's Secret Crush feature. Messaging feature within Dating is text only, there are no photos, videos, payments or link sharing. "We know that inappropriate photos and videos can really ruin peoples' dating experiences. So we want to make sure that you can build trust with someone before, of course, moving into your chat service of choice afterward," Hung explained.
Individuals can also control if a dating profile is shown to friends, friends of friends and non-friends. Facebook’s Dating impact on was sensitive on the market. Shares of Match Group , which owns dating services including Tinder, Match and OkCupid, fell as much as 6% in early trading Thursday. 200 million people on Facebook list their relationship status as "Single." Many of them will use the service.