“The Vitaminwater brand stands for breaking the monotony, and intentionally behaving in ways that run against the status quo. Vitaminwater is challenging fans to take on this mission to call attention to the monotony found in their own day-to-day life —from scrolling through their social media to eating the same thing every day — in order to discover a more vibrant way of living outside of the lines,” a statement presenting their thinking on their website says.
To enter the contest, up to four times anytime between Tuesday, December 11 at 8 a.m. ET and Tuesday, January 8, 2019, at 11:59 p.m. ET., people must create a Tweet or Instagram post “explaining how you would use your year if you took a break from your smartphone.” The post must include the hashtags #nophoneforayear and #contest. The contest winners will be given a 2000s era phone with a monthly plan, in order to make calls and texts, but they must stay off their smartphone (and everyone else’s) for a year. Taking a lie-detector test to make sure they followed the rules will be required. For six months without smartphonev use the prize will be only $10,000.