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California adopted the Consumer Privacy Act of 2018

Gov. Jerry Brown signed the California Consumer Privacy Act of 2018 on Thursday. It had previously unanimous approval by the State Assembly and Senate.

The law will take effect in 2020, giving consumers sweeping control over their personal data. It grants them the right to know what information companies like Facebook and Google are collecting, why they are collecting it, and who they are sharing it with. Children under 16 are considered a special people category. They must opt in to allow them to even collect their information at all. "The state that pioneered the tech revolution is now, rightly, a pioneer in consumer privacy safeguards, and we expect many additional states to follow suit," James P. Steyer, CEO and founder of Common Sense Media, said in a statement. There were identified in the law aspects which need correcction.

California-people
People on California

Technology companies can, for example, "share" people's data even if a consumer bars them from selling it. And the law allows companies to charge higher prices to consumers who opt out of having their data sold. After all, California's law provides some of the strongest regulations in the country. The new rules will not take effect until 2020 and many changes are possible. The maximum amount of damages a company is liable for under the California bill is $750 per person per violation, though in some cases the penalty may reach as high as $7,500 per violation. In comparation, the Euuropean GDPR allows fines to reach up to 4 percent of a company’s global revenue, which for an outfit as large as Google could mean over $2 billion.

 

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