The FDA is ready to order Juul e-cigarette off the U.S. market

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It’s expected that the FDA could announce decision forcing popular e-cigarette manufacturer Juul Labs Inc. to take its e-cigarettes off the U.S. market. The looming verdict comes nearly two years after Juul had applied for approval to keep selling e-cigarettes in the country.Previously the FDA has barred the sale of all sweet and fruity e-cigarette cartridges following criticism that the products were targeted at minors. Flavored products in particular are often the target of regulations because they are easier to use as a gateway for people that do not smoke already,The company could pursue an appeal through the FDA, challenge the decision in court or file a revised application for its products. Regulators have hoped that e-cigarettes could present an alternative for smokers who are trying to quit using traditional tobacco products but things changed. Health issues, including a scare over an acute lung-damaging illness, have also been linked to e-cigarettes.

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Officials reported that 80 percent of tobacco use was attributable to disposable e-cigarettes and cartridge products – like a Juul. E-cigarette devices were most to blame for the increase in nicotine and tobacco use over the past year, according to a CDC study. Juul’s failure to win clearance would mark a second significant blow to the tobacco industry in as many days, after the Biden administration said it will order companies to cut nicotine levels in cigarettes in an effort to reduce smoking-related deaths. The war on nicotine is also ideological in a world hoping a healthier life tangible now and not in an uncertain future, sometime.