In fact it had a security door and bars on the windows. Memphis Mayor Jim Strickland said the blaze began in the living room. Some of the victims had signs of smoke inhalation, while others had burn. Officials said the blaze was the deadliest in Memphis since the 1920s. “In my 27 years with the Memphis Fire Department, I have never seen this amount of victims on one incident,” MFD spokesman Lt. Wayne Cooke said. Emergency crews rushed to the scene on Severson Avenue near James Street just before 1:30 a.m., when someone inside the home called 911 from a cell phone. Firefighters arrived at the home less than four minutes after receiving the call. The fire only burned 25 percent of the home but a heavy smoke was inside.