The company managed to go so Viral Online and through the word of mouth. Their related site Zeekler.com is currently down and not loading in any browser.
The company which was based in Lexington, North Carolina, quickly managed to attract 50000 investors in North Carolina alone.
Like any other Ponzi scheme ZeekRewards was using money from new investors to pay old ones. The Ponzi scheme got so big that it managed to attract over $600 million.
Regulators were tipped off for months about the company through a dozen of complaints until they finally took some action. Burk has agreed to pay a penalty of $4 million and to collaborate with someone appointed by a federal court in order to recover hundreds of millions of dollars and minimize the impact of the Ponzi scheme.