The World Health Organization (WHO) and the video game industry have teamed up on #PlayApartTogether. It’s a promotional campaign that encourages healthy physical distancing by bringing special events, exclusives, activities, rewards, and inspiration to some of the most popular games in the world.
The WHO is enlisting the global gaming industry to reach millions with important messages to help prevent the spread of COVID-19. The goal is to inform and encourage the vast network of users to follow the WHO’s important health guidelines during the coronavirus pandeming development. Activision Blizzard, Kabam, Snap Games, Amazon Appstore, Maysalward, Twitch, Big Fish Games, Playtika, Unity, Dirtybit, Pocket Gems, Wooga, Glu Mobile, Riot Games, YouTube Gaming, Jam City, SciPlay, and Zynga are involved.
„Through games like Cooking Craze, Gummy Drop, Decurse and Fairway Solitaire, we can share WHO’s important message of safety while letting our community know that they are not alone. We are all in this together, even if we are apart,” Jeff Karp, managing director at Big Fish Games said. „As a game company with tens of millions of players, we call on everyone to #PlayApartTogether to flatten the curve and put an end to COVID-19,” Chris DeWolfe, CEO of Jam City declared. „Gamers know how to come together, even when we’re apart, so let’s be safe during this time and do our part as an industry to flatten the curve, ” Ryan Wyatt, global head of gaming at YouTube expressed hope.