Facebook will soon start compensating people for participating in an app program that collects data from ads that are presented to the user.
The company announced the new program called ‘Study.’ Users will be given the option to register, and if they qualify, they’re then invited to download the app. “Anyone who uses the app will be compensated for contributing to the research. Only people who are 18 and older will be eligible to participate at launch, and all participants will be able to opt out at any time,” the news release said. Facebook intends to collect from users part of the program details on apps installed on a participant’s phone, the amount of time spent using those apps, the country that a person resides in, the device network they use and app activity names.
For the instant the app program will only be available in the U.S. and India but Facebook intends to expand it to other countries. Facebook promised it is “offering transparency, compensating all participants, and keeping people’s information safe and secure.” „With this app, we’re collecting the minimum amount of information needed to help us build better products.”