A few months after Saudi Arabia granted women the right to drive in a decree issued in September, it was open the first car showroom solely dedicated to women in this country. The showroom was opened by a private company in a shopping mall in the western Red Sea port city of Jeddah to allow women the freedom to choose their own cars before they hit the road.
It also provides women with solutions to finance their purchase provided by leading banks and financial companies. The exhibition focused on fuel-efficient cars and provided a team of saleswomen to help their new customer base. The showroom carried signs emblazoned with the slogan “Drive and Shop”, a play on words in Arabic, using the female form of the verbs.
“This whole mall is run by women anyway. All the cashiers are women. Everyone in the restaurants are women ,” an organizer said. And...no men were allowed in the showroom. The company plans to open more automobiles showrooms for women in a short time, this suddenly became a big commercial opportunity on a stable base. In June, the kingdom plans to begin issuing licenses to women, even allowing them to drive motorcycles. Hand-in-hand with economic reforms, the Kingdom is bringing about social changes. This year women will also be allowed to attend sporting matches in national stadiums, where they were previously banned. Not at least, movie theaters, shut down in the 1980s during a wave of ultraconservatism, are returning to the Kingdom.