Their new approach is to identify techniques similar to clickbait “In December, we started to test incorporating this signal into ranking, specifically for articles that are outliers, where people who read the article are significantly less likely to share it. We’re now expanding the test to the UK,” Facebook detailed. Their systems may detect repeated posting of the same content, or an increase in messages sent. With filters in place, the hope is to “reduce the spread of material generated through inauthentic activity, including spam, misinformation, or other deceptive content that is often shared by creators of fake accounts.” To help people spot false news tips are officially offered to everyone on the social network. Facebook also asks for users participation to identify and report fake news.