“I imagined the web as an open platform that would allow everyone, everywhere to share information, access opportunities and collaborate across geographic and cultural boundaries,” he remembers. The misuse of personal data, “unethical” political adverts, fictional stories and the effective dissemination of fake news were nominated in his letter as examples of wrong use of the Internet. He also expressed concerns that government surveillance is going too far and stopping the web from being used to explore topics such as sensitive health issues, sexuality or religion.
Sir Tim suggested a set of common principles for sites to follow, advocating transparency. But Sir Tim has admitted the solutions “will not be simple,” as long fake news are usually created to help some people to make money. “It has taken all of us to build the web we have, and now it is up to all of us to build the web we want – for everyone,” he concluded