Controversy about who generated the idea of TORONTO’s brand illuminated sign


He asked later if  the city was interested in pursuing the CityBrand concept but received no response. However, a such project materialized. He claims that Barrow’s CityBrand project is “virtually identical to what ultimately appeared” at Nathan Phillips Square two years later. Barrow is seeking now $1.75 million in damages and $750,000 in punitive, aggravated and exemplary damages. The statement of claim, filed Monday by Toronto  lawyer John Simpson, alleges there was a “breach of confidence” and “misappropriation of confidential information” when the city opted to put up the sign. It has yet to be determined how the proposal reached individuals working in the city’s Economic Development and Culture Committee before they claimed the project as their own.


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