Every year aproximately 35000 people are reported missing. Twenty thousand of these are children. This means that daily close to 55 kidnapping victims are under-aged.
A group decided to have their own campaign in order to help raise awareness about this nation-wide problem. Some of them stood still with no protection while their friends fired at them with paintball guns. They were shot with 20000 paintball shots, one shot for every missing kid. The entire thing was caught on tape. The video was made publicly available.
In the end of the movie each “victim” shows the red blisters from his skin. This campaign is moving and its main message is that we all suffer for every missing kid.