Porsche’s existing diesel customers would continue to be served, he said. The company has been increasingly interested in electric and hybrid vehicles. Earlier this year, it announced that by 2022, it would double investment in greener vehicles, and that by 2025, “every second new Porsche vehicle could have an electric drive – either hybrid or purely electric.” The announcement comes five months after a senior manager at Porsche in Germany was arrested in connection with an investigation into diesel emissions rigging by Porsche’s parent company, Volkswagen. Diesel has never been a major part of Porsche’s portfolio but the carmaker has sold diesel versions of its cars for nearly a decade.
A Porche factory inside
Just 12% of Porsche’s global sales came from diesel cars in 2017. The diesel crisis has caused us a lot of trouble,” Blume said in a separate interview. Chief executive of Porsche AG said in a statement that Porsche “is not demonizing diesel.” Porsche also announced the introduction of the Taycan, the brand’s first all-electric model that will compete with Tesla in the luxury EV market. The Taycan will debut in 2019. Porsche is investing more than 6 billion euros ($7.1 billion) in electric mobility by 2022.