Ferrari is branding itself by fashion too. On Sunday, On Sunday it rolled out its first in-house fashion collection. The fashions, by creative director and former Armani designer Rocco Iannone, were on show at the Ferrari plant in Maranello on a modified assembly line, with sizes spanning XXXS to XXXL. “We want to attract young people and women,” Iannone said. “Our targets are not just those who buy a Ferrari but also those who have awareness of the brand and of its values,” he said. “Ferrari is never a nostalgic company, it’s always ready to seize the spirit of present and to look at the future,” Iannone added. Prices are ranging from around 200 euros ($242.12) for T-shirts to up to 3,000 euros for top-range coats.
Iannone, 37, a graduate of Fashion Design at Milan’s Marangoni Institute, stated he labored laborious on materials, which embody silk, with a printed sample of Ferrari iconography, and nylon. “Our offer will preserve its two souls, car buyers and supporters,” Ferrari’s Chief Brand Diversification Officer Nicola Boari said on Sunday. Ferrari’s luxury collection would be later expanded to include accessories. Ferrari’s fashion collection can be on provide primarily on-line and thru the corporate’s official shops in Maranello, Milan and Rome, whereas additional retailer openings are scheduled in Los Angeles and Miami this 12 months and in China in 2022. The first collection includes over 50 items and around 80% is described as unisex.