The population of the village has dwindled in recent decades as young people leave to find work in the closest big city of Savona or beyond. And it is not all about. Under a low rent scheme, which should be in place within the next two months, a small property will cost just €50 a month while a more spacious one will be no more than €120. “Anyone is welcome to come and live here. We’re a small community but very welcoming. We’re high up in a mountain area but also not far from the sea – it’s a healthy lifestyle, the air is very clean,” said a local councilor. Many people responded to this offer, on Facebook. Some of them asked a job instead the financial welcome gift.
Bormida has an area of 22.4 square kilometers (8.6 sq mi), at about 20 kilometers (12 mi) west of Savona. There is no direct link to any speed runway. The nearest railway station is at Altare on the Turin–Savona line.
In January the culture ministry named 2017 the “year of the village” as part of an attempt to promote tourism in places at risk of becoming deserted.