It was argued that actually child-rearing and community projects, despite being absolutely vital for society are unpaid.It was also supposed that a universal basic income could help to challenge perceptions of emotional labor and to reframe it as “real work”, hopefully resulting in increased gender equality. However, the politicians sustained that a universal basic income in one country with relatively high levels of immigration would open Switzerland up to welfare tourism, and therefore would never become a realistic prospect. Pro-basic income activists in Switzerland even set a Guinness World Record for the largest campaign poster. The result of the referendum was negative, only 23 per cent of voters said “yes.” But about the idea, the European and North American populations and their governments are taking the prospect seriously. Canadian province of Ontario is reportedly planning to trial the system soon as well as Finland and the Dutch city of Utrecht.