The Smiler opened in May 2013 and is billed as the world’s first 14-loop rollercoaster. There have been several accidents and incidents since the opening. 48 people had to be rescued in July 2013 after a piece fell off the track. In August and November 2013, the rollercoaster was closed due to technical issues. The max speed possible for the ride is 52 mph and its highest drop is 30 meters. It was a £18 million investment. The owner company, Merlin Entertainments, is the world’s second-largest visitor attraction operator behind Disney and runs 105 attractions, 11 hotels and three holiday villages in 23 countries. Alton Towers, is a theme park, water park, and hotel complex in the county of Staffordshire, United Kingdom.