. ‘Scientifically, the virus dies naturally outside the body. It takes about 30 minutes for it to decompose,’ explained Jason Romeyko of Saatchi & Saatchi Switzerland, who helped create the cover. The safety of readers was guaranteed. The finished product was then slipped into a plastic sleeve, which reads: ‘Break the seal and help break the stigma.’ Intended as a provocative act, this action is supposed to re-open the public debate about the stigmatization of HIV pleading for a better understanding. Inside this number of the publication was presented the story of three individuals infected with HIV.