Active media campaign in Queenstown against drunken driving


“My personal view is that anyone who drives after too much to drink is a criminal,” Queenstown’s Mayor Jim Boult said, sustaining paper’s initiative. He was specially referring at the nightlife in the area, when an epidemic of drunken driving was manifesting. Others criticized at the same time. “Are you absolutely kidding me? What about their children,” one said on Facebook. The start of the campaign coincided with the sentencing of a man to more than two years in prison after he lost control of his car while drunk and hit and injured a woman on the sidewalk.

View of Queenstown

Mountain Scene prints about 16,500 free copies each week. Queenstown is a resort town in Otago  in the south-west of ’s South Island. It has an urban population of about 15,000. The town has spectacular views of nearby mountains such as The Remarkables, Cecil Peak, Walter Peak , Ben Lomond and Queenstown Hill. The extended region has an estimated resident population of 34,700 (June 2016). Queenstown is known for adventure tourism activities but also as a wine producing region.


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