However, critics, including parents, politicians and women’s advocacy groups, campaigned against the cards, saying the images disrespect women and send inappropriate messages to children. That is why finally the cards sold via a telephone hotline. On the other part, Taiwanese went for the cards because they look up to Japanese culture. Taiwanese also rank as the top source of tourism to Japan. The 15-year-old swipe card company EasyCard Corp., which has sold more than 20 million cards including co-branded editions, apologized online for the dispute and pledged to do an internal review.
