This is a government bid to stave off a growing health crisis in the world’s biggest consumer of tobacco. According The World Health Organization 300 million Chinese smoke and cancer is now the leading cause of death in China, with lung cancer at the head of the list. Some tobacco shop owners in Beijing think they will lose money because some people will stop smoking. The most embarrassing problem for the authorities now, when the social norms changed, will be however to control the enforcement in the whole town. It is obvious that it should be many people necessary for this or to imagine another solution to oblige the population to comply.