AT&T’s WarnerMedia said on Tuesday that its HBO Max streaming service will launch in the U.S. in May of 2020.
It will cost $14.99 a month and will start with about 10,000 hours of content, including movies, original content and classic TV shows. The new streaming service is aiming to have half of its programming targeted at young millennials, and the other half split between family entertainment and series targeted at adults. HBO Max will launch an advertisement-based on-demand offering in 2021, less than a year after the ad-free version hits the market. The company said it will spend $4 billion over the next three years building HBO Max but expects to hit $5 billion a year in revenue by 2025, including from publicity ads.
There will be 50 HBO Max originals in 2021. The goal is to reach 75 to 90 million subscribers by 2025. Celebrities will have pages where they can list their own recommendations. A new function, called “highlight,” is designed to help people to choose something to watch. HBO Max will also offer a shared viewing experience. HBO Max will also offer podcasts based on certain shows. AT&T and WarnerMedia showed off the first look at its product interface at a special investor event on Tuesday. Between a lot of other licensed content, 236 episodes of „Friends” show, 279 episodes of „The Bing Bang Theory”, all 23 episodes of the „South Park” or the CW shows will be on Hbo Max.