Google was very active in iOS software developing ever since Apple announced it will no longer pre-load Google maps in future iOS updates. That meant Google had to develop its own set of applications for iOS. Furthermore, Google wanted to use this opportunity and own iOS at the application level.
The page linked from the web ad reads: “People have misconception that we just copy and paste existing Google products to the iOS platform. But we have a lot of freedom and try to innovate beyond anything that Google’s done so far”
This web ad campaign illustrates all Google’s iOS apps. Furthermore, the ad is on one side meant to help Google find job applicants for iOS software developer positions and on the other side it promotes the quality and effort put in Google’s application development process.The web ad campaign is on one side meant to help Google find job applicants for iOS software developer positions and on the other side it promotes the quality and effort put in Google’s application development process.
