“Consumers don’t want to be treated like criminals and artists don’t want their valuable work stolen. The iTunes Music Store offers a groundbreaking solution for both,” Steve Jobs said in 2003 about iTunes, launched in 2001.
The platform allowed consumers for an organised collection of music from different sources including music blogs and thumb drives. Now, after 18 years, Apple is expected to announce the end of its music platform iTunes at its developer conference beginning Monday in San Jose, California. The iTunes’ elimination has been suspected for years.The company will be replacing the software with a trio of apps allowing users to access their TV, Music and Podcasts separately. By doing this, Apple is looking to bring Mac in line with iPad and iPhone. The Music app will still feature advanced playlists, library management and disc reading and burning.
The iTunes platform was a vital part of Apple’s global growth in the early 2000s. iT had evolved into an indispensable application for virtually every consumer of contemporary music. The end of iTunes is the company’s response to the ways in which Apple users now engage with media.