Facebook has finally decided to monetize WhatsApp from 2020. As revealed by an official at the Facebook Marketing Summit 2019 (FMS19) in Rotterdam, Netherlands, WhatsApp will introduce this feature somewhere in Stories.
The ads will appear in the place where people see WhatsApp Stories of others. Instead of the contact name appearing on top, the user will see the advertiser’s name. Swiping up the ad will allow the users to access more information about the ad. In 2016, WhatsApp ended this subscription fee, providing free E2E encryption to all users. The recent announcement raises questions about whether Facebook will end WhatsApp encryption. It's not known what kind of data will be used to target ads at the app's users, but critics have suggested that their introduction could undermine the privacy and security enjoyed by WhatsApp users.
There is a controversy surrounding this update. "No ads. No games. No gimmicks," declared an unofficial past slogan for the company. The firms intentions to make money from WhatsApp forced it's co-founders to leave the company once Facebook had bought it from them. WhatsApp it's one of the most popular messaging services in the world, which was created in 2009 by computer programmers Brian Acton and Jan Koum - former employees of Yahoo. Facebook bought WhatsApp Inc in February 2014 for $19.3billion. It has now over 1.2 billion users.