Headlines:

Google will block soon all abusive ads on websites

Google's Chrome browser is the most widely used browser, on both mobile and the desktop. The next version, Google Chrome 71, is scheduled to launch next month.

Google begins punishing websites offering the bad ad experiences. “Starting in December 2018, Chrome 71 will remove all ads on the small number of sites with persistent abusive experiences. Site owners can use the Abusive Experiences Report in their Google Search Console to see if their site contains any of these abusive experiences that need to be corrected or removed,” Google’s Vivek Sekhar said. This is about a new ad blocking effort made by Google and about a more clean experience with Chrome 71. All ads on abusive websites will be silenced. The crackdown will target online ads that pose as system warnings, close buttons, and "watch video" icons, but actually trigger a flood of pop-up ads or an application download. 

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However, users can disable their Chrome settings to allow them to see more ads. Chrome already takes some actions against certain undesirable website behaviors; it tries to block popups, it limits autoplay of video, and it blocks certain kinds of redirection. Google encourages publishers to use it’s Abusive Experiences Report tool to identify abusive experiences and take them down. Google’s announcement said nothing about rankings. Not yet. (Google’s Abusive Experiences Tool is located here:
https://www.google.com/webmasters/tools/abusive-experience-unverified).

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