The extract is already found in alternative medicines and supplements and FDA approved its use to treat epilepsy earlier this year. The company is “in talks” with Aurora Cannabis, a Canadian marijuana producer. Coca-Cola met with another top Canadian marijuana grower, Aphria, a couple of months ago, but those discussions didn’t go anywhere. Coca-Cola appears to be interested in more-therapeutic cannabis-infused beverages. CBD is non-psychoactive. It is believed to have anti-inflammatory, anti-nausea, anti-seizure effects, and because it doesn’t make the user intoxicated, CBD products are marketed as having some of the benefits of cannabis without the intoxication.
If Coca-Cola does this it would be the first non-alcoholic manufacturer to make cannabis-related drinks. Coke has lost profit since Americans are turning to healthier options than sugar-heavy sodas. Critics believe that cannabis infused soft drinks, may improve their rep and sales. It would also be tremendously important for the cannabis industry overall. If Coca-Cola partners with Aurora, it would raise the level of legitimization of the cannabis industry more than any of the other deals. A commentator appreciated it looks like the Coca-Cola slogan that’s most relevant of all might be this one: “Have a Coke and a smile.”