The social media giant said Wednesday that the VOD service would be “available everywhere” from Thursday. The video platform will host original shows and live programmes commissioned by the social network. To access the Watch feature, Facebook mobile users need to tap the ‘Play’ logo in the navigation bar that runs along the bottom of the app. ‘With the global launch of Watch, we are supporting publishers and creators globally in two critical areas: helping them to make money from their videos on Facebook and better understand how their content is performing,’ the company said.
‘We designed the product not just in a mindless consumption but in order to get people engaged,’ said Fidji Simo, Head of Video at Facebook. Facebook has developed tools to allow those behind the videos viewed on Watch can integrate advertisements themselves. The Ad Breaks service officially launches Thursday in the U.K., Ireland, Australia and New Zealand, in addition to the U.S. It will launch in another 21 countries in September, including France, Germany, Spain, Argentina, Colombia, El Salvador, Guatemala, and Thailand. Digital video advertising revenue is expected to increase by roughly 35 per cent by 2020, while TV advertising revenue is expected to increase by about 5 per cent in that same time period. Last month Facebook secured a deal to exclusively broadcast Premier League matches in four Asian countries from next year.