It’s coming with “a reimagined mobile app” and a new desktop player, both of them designed specifically for music. The app’s home screen dynamically recommending new listening based on your history, location, and activity. Air travellers might get Brian Eno’s Music for Airports, for example, while gym rats would get something a little more dynamic. It will be offered in two flavors: an ad-supported free tier and a monthly $9.99 subscription service with free trial period. It will replace Google Play Music.
Using artificial intelligence smarts, YouTube Music is expected to offer a curated listening experience similar to those marketed by segment leaders. In addition to YouTube Music, Google is rebranding YouTube Red to YouTube Premium. In addition to YouTube Music, Google is rebranding YouTube Red to YouTube Premium. The $11.99 YouTube Premium gets customers everything inside YouTube Music plus access to the YouTube Originals library of video content. The company revealed that it is now using Content ID data to automatically display full music credits below videos and that it will also link to the official videos on YouTube Red (soon to be YouTube Premium). “YouTube is committed to providing recognition to all of the people who contribute to the creative process, and this is just the beginning,” the company said.