Members of the Coalition for Better Ads include Google, Facebook, Procter & Gamble, the Washington Post and groups from the advertising industry. Better Ads’ standards mean no pop-up ads, no ads that prevent web content from being displayed until a timer counts down, no ads that cover large portions of a website and no video ads that automatically play audio.
From Google’s website
Full page ad interstitials, ads that play sound automatically, and flashing ads are among the kind of ads that are banned in the future. Google’s tool isn’t going to work similarly with the actual add blockers. Any violations will be reported to site owners, who’ll be able to submit their sites for re-review once the issues have been fixed. Site owners will have a tool at their disposal, the Ad Experience Report, to see the problems and issue fixes. In other words, Google Chrome was set to offer a clean Internet experience to users of all ages. “We look forward to continuing to work with industry bodies to improve the user experience for everyone.”, Google wrote on its site for developers.