Messenger Kids is a standalone app installed on the child’s tablet or smartphone, controlled from a parent’s Facebook account. The app operates as an extension of the parent’s account and only parents have the ability to add friends or delete messages. There are no adverts or in-app purchases. “Whether it’s using video chat to talk to grandparents, staying in touch with cousins who live far away, or sending mom a decorated photo while she’s working late to say hi, Messenger Kids opens up a new world of online communication to families,” Loren Cheng, a product management director at Facebook, said.
Even if this is not affirmed, in fact the use of the new app will prepare news generations to become later Facebook addicted, being a “self advertising” product for the social network. It’s also, in real time, an extension of the age of Facebook users, even if the children don’t have yet their own accounts. Children can start one-on-one or group video or text chats with approved contacts, sending videos, photos, gifs and other creative elements from a library of screened drawing tools, frames, gifs, masks and stickers. The app is only available in the US for the timebeing and Facebook sais it was fully compliant with the US Children’s Online Privacy and Protection Act.