Product manager Aliza Rosen and senior software engineer Ikuhiro Ihara explained the team started looking into the restrictions of the 140-character limit after noticing differences among languages. There is a difference: some languages, specifically Chinese, Japanese and Korean, allow for greater expression in fewer characters. The 280-character test will roll out in all languages except for Chinese, Japanese and Korean.
The new look of longer messages
The staff observed also that some users managed to communicate using more than 140 characters by splitting the message and announcing this in the first part, like saying “1/5” as an example. “Although we feel confident about our data and the positive impact this change will have, we want to try it out with a small group of people before we make a decision to launch to everyone,” the blog post said. In fact, Twitter has found that removing the strong limit can help it reach more people who will then use its product more. This is their goal. At 328 million users, Twitter has been criticized for its inability to attract more people, until now. Related the change, some on Twitter proclaimed it a “terrible idea.” A deadline to make the change generally available was not specified.