Facebook activated “Watch” for a small group of U.S. users

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The network will make money showing original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook keeps 45 percent. Facebook believes it will give people a reason to frequently return to the News Feed for content they can’t get anywhere else. Watch features personalized recommendations of live and recorded shows to watch, plus categories like “Most Talked About,” “What’s Making People Laugh” and “Shows Your Friends Are Watching.”

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“Watch” from Facebook

A Watchlist feature lets you subscribe to updates on new episodes of your favorite shows. In the spirit of Facebook principle, people can connect with each other and creators through a new feature that links shows to Groups. After the initial experiment, “Watch” will be available to more users, starting with the rest of the U.S. Users with access will see a TV-shaped Watch button in the bottom navigation bar of Facebook’s main app that opens the new video hub. Facebook needs content for its new app. “So there will be hundreds of shows at launch, and we’ll hopefully scale to thousands.” Particularly a younger demographic will be targeted with a wide range of shows , from reality to comedy and to live sports.

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