There’s an explanation behind Amazon keenly priced tablets. Amazon boss Jeff Bezos explains that Amazon does not plan to make a quick profit from selling their tablet. Amazon is after making money when people use their devices. With Kindle Fire HD or with Kindle Paperwhite you can buy books, games, movies and do other things as part of a continuous relationship between you and Amazon.
People that own Kindle devices reportedly read 4 times as much as they did before they bought the Kindle. Jeff Bezos furthermore explains that people reading digital books do not stop reading paper books.
Amazon is focusing on using its hardware to stimulate sales for products listed in its store. But Amazon has a lot more going on and it will distinguish its tablet by offering a subscription to include access to the Amazon Lending Library.