A sex toys producer company from Canada spied clients and has to pay $3.75M as privacy infrigement

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Users were able to connect the product to a smartphone over Bluetooth in order to control the vibrator’s modes and intensity settings and the toy can be remotely controlled through the web so couples apart can still have fun. Over 2 million people used it worldwide. And now, after two women with undisclosed identity launched a class-action lawsuit, the company has settled a privacy infringement lawsuit for $3.75M because it spied on the users’ sex live and collected individual-level usage information. “Needless to say, the usage information collected by Standard Innovation through We-Connect is extraordinarily intimate and private. Standard Innovation collected individual-level usage information, often tied to users’ personally identifiable email addresses – and as a result … breached its customers’ trust, devalued their purchases … and violated federal and state law in the process,” said a memo from one of the claimants. As an example, the vibrator collected for the company info about the “vibration intensity level selected by the user”. Users are entitled to financial compensation. Standard Innovation has also agreed to destroy all of the personal information collected from users. They also elaborated and updated privacy policy.

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