The least expensive laptop that the American multinational technology company headquartered in Cupertino sells also got a price increase. The price for the laptop computer which was not upgraded for some time: the 13-inch Macbook Air changed from £849 to £949. However, the highest price increase was seen in the high-powered Mac Pro. Costing with 20% more than it’s previous generation (from £2,499 to £2,999), the product basically sees a £500 price increase.
But effects of the referendum were not all bad. As the British pound has dropped by almost 20 per cent against the US dollar, market analysts saw a boost in exported goods as British products became cheaper abroad. To justify the high prices from UK, Apple explained how it decides on product prices. Among the multiple factors that get into this equation the company mentioned: ‘currency exchange rates, local import laws, business practices, taxes, and the cost of doing business’.