Apple has incorporated Siri (the company’s digital assistant) into the new set-top box. Moving forward users will only need to push a button on their remote in order to ask questions, search for content, or launch applications. More, users can install applications from a special app storefront, similar to what’s currently found on iOS devices. On the other part, developers will now have the ability to create and publish their own apps for the platform.” It’s all about apps”, Apple says on its company website expressing goal that apps are the future of the television. “With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad”, they conclude making the attempt before the launch more difficult to support.