The email containing the video as attachment was titled “Keep it confidential – a message from Angela,”
There is nothing new for Ahrendts to send a video to store employees. She doe this every week with a regular message, especially in case of new products and initiatives. According to the leaked video the best way to buy the upcoming Apple Watch is to get it online. It seems that even if you go into an Apple store you would be better off ordering the smart device online.
People who visit Apple stores on April 10 will only be able to book an appointment in order to try a watch, as the actual product will only be available starting with April 24. The video message suggests that Apple customers should stay online to get the product they want but it still remains to be seen if customers will actually do this.