“Not only will we bring Prime Instant Video customers exciting, unique and exclusive films soon after a movie’s theatrical run, but we hope this program will also benefit filmmakers, who too often struggle to mount fresh and daring stories that deserve an audience,” said Price. The online retail giant has in recent years developed a slate of TV series. Some commentators could consider that the recent two Golden Globe awards, including best comedy or musical series, which honored the Amazon’s original television series “Transparent” influenced this decision. They will also signal an increased rivalry with Netflix, which between other projects announced movie deals with the comedian Adam Sandler. According to spokeswoman Sally Fouts , the budgets allowed for each Amazon produced movie will be between $5 million and $25 million. On the other side, Amazon seems to want stimulate people seeing a movie in a theater and less at home. The company spent an estimated $2 billion on content in 2014 with about $200 million of that used to develop original shows, according to Wedbush Securities analysts.