Arcades didn't rush in to buy the game in the very beginning but the ones that did saw great success and soon enough the word began to spread.
In a recent interview with The New Yorker, Tomohiro Nishikado expressed his big surprise to see the game grow in popularity: "It was a shock to see all those people sitting in front of my game. All I could think about was about how terrible it would be if a critical bug appeared."
Nishikado confessed that the game was too difficult for him but he made it that way after getting this feedback from people Nishikado worked with. Tomohiro Nishikado struggles to make it past the first level yet players all around the world stood in lines to play the challenging game.