More specifically, the company is interested to identify only the major critical bugs (if exist) for the moment. The goal is to discourage hackers from exploiting the flaw or selling the information to others. Apple declined for the instant to say which firms will be first invited to participate. Apple announced the program at a computer security conference in Las Vegas. The reward program, their first-ever is set for launch in September. Offering rewards in exchange of specific help is not a new thing for such companies. Discussing the particular Apple case that prove the company’s determination to better serve the interest of customers.