Just a week after the release of the new version of iTunes i.e. iTunes 11, Apple has announced to launch iTunes Store Russia and 55 more countries.
Apple’s popular music platform has now its store in India, Turkey, South Africa and 52 other nations along with Russia. The addition of these new 56 countries brings the total number of countries having iTunes to 119.
The expansion means iTunes now will serve music to a broader audience. The music platform will offer both local and international music. Music of local artists including A.R. Rehman from India, Sezen Aksu from Turkey, Elka from Russia will feature in the iTunes. Globally recognized music artists like Taylor Swift, The Beatles will also feature in Apple’s music platform.
iTunes is going to face the most stiff challenge in Russia where legitimate music services are under great jeopardy for rampant piracy. With that being said, Russia could as well turn out to be a goldmine for Russia if the music platform could drag the music lovers to purchase and not pirate.