Lego company announced it has started production on a new line of Lego elements made from plant-based plastic sourced from sustainably grown sugarcane. The toys “are technically identical to those produced using conventional plastic,” but will be made from polyethylene derived from the plant.
“We want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials,” Tim Brooks, vice president, environmental responsibility at the Lego Group, said in a statement. Lego is focusing on making the botanical elements of its play sets out of the plant-based plastic–leaves, bushes, and trees. The company has a commitment to use sustainable materials in core products and packaging by 2030.
It will invest 1 billion DKK boosting search, We have already taken important steps to reduce our carbon footprint and leave a positive impact on the planet by reducing the packaging size, by introducing FSC certified packaging and through our investment in an offshore wind farm. Now we are accelerating our focus on materials,” Jørgen Vig Knudstorp, CEO and President of the LEGO Group, says. A LEGO Sustainable Materials Center based at the LEGO Group’s headquarters in Billund, Denmark, will include all current functions and employees working to find alternative materials. A number of up to 100 specialists will be recruited. In recent years, the Group has collaborated with companies and experts on the task and these relationships will continue with existing as well as new partners with expertise in the field.