YouTube Shorts for TV is coming to You

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YouTube launched Shorts for TV. “Starting today, viewers will be able to enjoy these bright bursts of video (60 seconds or less) on the big screen at home.” YouTube’s staff explained more on their blog: “When we introduced this new format, we optimized the experience for the mobile creator and viewer. Today, we’re expanding viewing access to Shorts to our fastest growing surface: the TV screen. While this may seem like a natural next step, an incredible amount of thought and care has gone into bringing this vertical, mobile-first experience to the big screen,” Neal Mohan, Chief Product Officer wrote. In fact and without doubts, YouTube looks to counter growing competition from rivals such as Meta and TikTok across the world.

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This feature will be rolled out over the coming weeks to smart television models, game consoles, and streaming devices made in 2019 or later. Users will be able to play these short videos from the new Shorts shelf on the homepage of the YouTube app or on a creator’s channel page. They can interact by liking or disliking videos, reading the titles and descriptions of these videos, and subscribing to creators’ channels after watching their short videos.