How they described what they made ? “We wanted to keep the history, and the tension of a media typeface that was made in 1903 to be typeset manually with a digital platform that reaches farther than any newspaper of the time could ever conceive of.” The new font, logo, and color were rolling out on August 29 on YouTube’s desktop and mobile app.
YouTube new logo
The YouTube logo was refreshed, shifting the emphasis away from the word “Tube” and onto the familiar play button which has already become an iconic shorthand for the company. The service was also getting a new typeface, color scheme, and a bunch of major changes to the look, feel, and functionality of its desktop and mobile app. Along with a new logo, the desktop and mobile app are both being updated to bring them in line with the Material Design aesthetic that extends across Google’s properties like Android, Search, and Docs. There are fewer shadows, boxes, and forms on each page. The goal was to make the site feel more comfortable and readable. Along with unifying design, YouTube is working to bring feature parity to different versions of its service.