Twitter is reinventing itself giving new tools to media publishers

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“We found out from our publishing partners that almost everyone is sitting there struggling to find the tweet and copy and paste every tweet into the CMS. CMS’s suck,” Twitter product manager Michael Ducker told to the media at Twitter Flight, a mobile developers conference in San Francisco, Oct. 21. “We identified where all the friction points are. There’s no one place that describes all our products. Now Twitter Publish is the new home,” he added. Last month Twitter released the “Project Lightning” initiative, now known as the “Moments” product, which collects and stitches together tweets, photos, videos, Vines and GIFs around particular events like the media makes.

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