People are however allowed to block private messages. To make things to happen this way, Facebook will reward the actives business owners displaying “very responsive to messages” badges on their pages if they respond to 90 percent of messages on an average within five minute. The network will share profits so this is a win – win situation to prosper. Facebook itself estimated this will be a valuable feature in southeast Asia, where is a big need for businesses to communicate with customers. At this time Facebook hosts more than 40 million active small and medium business pages, with big possibility to grow.