It is understood that allowing this and acting as a “middle man” between the seller and the buyers the social network will make too more money. For the instant, the ads will target as the subject things being similar to some based on the user’s Internet activity and the websites he visited recently. “With this step, Facebook is becoming even more firmly established as a major player in direct response advertising, and though this test is still only a test, it’s a definite sign that Facebook wants to restart its efforts to become an e-commerce company as well” said a e-marketer analyst, Debra Aho. Facebook will not share users’ credit and debit card information. They said: “We’ve built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure.” This test’s results, limited for the instant to a few small and medium-sized businesses, will determine the future development of the “buy platform” on Facebook.
