All it’s about WhatsApp’s new Status feature, being rolled out on Monday. It will let users share photos, GIFs or videos overlaid with drawings, emojis and a caption that will be visible to selected friends for 24 hours, before disappearing. Status is for all intents and purposes a copy of Snapchat’s Stories. The idea was that if you were going to the gym, in a meeting, or had a low-battery, you could let people know the situation so they knew not to call you, or at least could know what was going on. To remember. Facebook is owning WhatsApp. Facebook has been able to rake billions in revenue each quarter from advertisers precisely because it can insert their videos and photos into its content-heavy Newsfeed. Why not to do the same thing on WhatsApp ? However Jan Koum and his co-founder Brian Acton have been vehemently against advertising on their app since their early days. It was time ago and , Facebook bought Koum’s former status-updating app for $19 billion.